Beauty Industry

Coverpla Provides Refillable Packaging for FiiLiT Travel Fragrances

The fragrance and skincare packaging supplier developed a bottle from its catalog into a refillable version.

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By: Jamie Matusow

Editor-in-Chief

Sustainability ranks high as FiiLiT continues to prosper with its dreamlike travel fragrances. They have been developed, from essence to packaging, to be fully responsible. 
 
Fragrance and skincare packaging supplier Coverpla played a major role, developing a bottle from its catalog in a refillable version and a different décor for each of the 14 references in the line.
 
With names including Surya, Mazhar, Amante and Joli Cœur, each of the fragrances tells a story, one of a journey that the brand’s globetrotters have made to the different corners of the world. From incredible destinations like Andalucia, India, the Atlas or the Amazon, they brought back the essence and magic, giving life to this travel collection. Régis, the founder of FiiLit, wanted the products to be environmentally friendly and ethical, respecting both mankind and the environment. The brand says their supply chain is testament to this.

Refillable Packaging

For this development, the brand selected Coverpla’s Cara (50ml) bottle, for its simple, beautiful silhouette and ergonomic shape. It has a screw closure for refilling. This makes the fragrances both travel-friendly and sustainable. Coverpla also realized the screen-printed décor for all 14 references. The brand also selected a wooden cap stained in the color of each fragrance.

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